• Paolo di Marchi of Isole e Olena is regarded and spoken of in the same vein as Antinori and Gaja in leading the drive for quality for Italy. He is of course much less known.
• But he is a traditionalist who is credited with doing the most work with Tuscany, and indeed Italy’s, signature varietal, Sangiovese.
• He created this 100% Sangiovese from Tuscany, which was not permitted at the time and was designated a Vino da Tavola only.
• It is today the benchmark for 100% Sangiovese from Tuscany